For example, SDA uses this at the end of each release: Tags — This is where you can add keywords, hashtags, or give information about Facebook pages that you want them to see.
If you cite data, include a reference link for the data source, and make sure every name in the release has an associated title and company as well.
They can make the story more interesting. Provide valuable background information on the subject. Simply download the template, insert your own logo, and change the text in [brackets] to reflect your own business and press release.
The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors. They may just pass it on to their advertising department to ask if you want to pay for an ad.
Boilerplate The final paragraph in your press release should be the boilerplate, which presents information about your company and what it does.
If you are emailing your press release, you should also include a link to a high-resolution PNG of your logo. Did you like this post? Email address and phone number are best. We are looking for free promotion of an interesting story. Offer a tempting quotable.
Try to stay within the characters range, and use language that is clear and easy to understand. One page is best.
Still have a question about this? If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. A discussion about your requirements is completely free of charge.
New members are invited to join at www. Most press releases are just spray and pray. Here are the 11 key components of an effective press release: Remember to answer the questions who, what, when where, why and how.
Contact your top outlets personally. Quoting key figures and authorities underlines the importance of your development. Headline — Craft a brief, keyworded headline that gets attention.
What radio stations do you listen to? A regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time.
Luckily there are plenty out-of-work reporters out there right now. You might even want to rewrite the press release to fit their beat.
This is where you should avoid being too creative and misleading. I can work with you to design a website and marketing strategy that actually works.How to Write a Social Media Friendly Press Release Views November 18, No Comments Social Media Steve Cartwright A social media press release is just a normal press release, but it also includes video, images, social media links and anything that helps your audience and influencers find, share, and publicize what you’re doing.
Elements of a Good Press Release. Heading: This needs to be strong.
People are interested in how a business expands, who it sells to, and how much money it makes. Craft your headline with a strong title that grabs a reader’s attention right away. Sub-heading: A single sentence summarizes the entire content of the press release.
Following our press release template will help you stay on point as you write your press release. You’ll want to follow it closely to ensure you’ve included all the key information, such as your release date, boilerplate, and end notation.
Nov 10, · A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm. The press release also segments the video the same way a written press release would, breaking up the CEO’s commentary by the question he’s answering.
This makes it easy for viewers to jump through the video and find the information they’re most interested in. How and When to Write a Press Release: Best Practices and Tips [w/ Free Template] Written by: Max DesMarais When it comes to events, product releases or newsworthy projects, press releases can gain a lot of traction in media outlets — as long as they are executed properly.Download